Google Analytics 4 (GA4) has introduced updates to increase the number of properties and sub-properties, enhancing organizational flexibility. Understanding these changes is essential for conducting a GA4 audit or undertaking GA4 training.
What is a Property?
In GA4, a property represents a digital asset such as a website or mobile app. It is a container for the data collected from that asset, allowing you to analyze user behavior, track conversions, and measure the effectiveness of your marketing efforts.
What is a Sub-Property?
A sub-property in GA4 allows you to create a segmented view of the data from a source property. This feature is available only to GA4 360 accounts linked to a Google Marketing Platform organization with an active 360 order. Sub-properties can be used to filter and analyze specific subsets of data, such as traffic from a particular region or device type.
Expanded Property Limits in GA4
One of the most significant updates in GA4 is the increased number of properties you can create within a single account. Previously capped at 100, this limit has now been extended to 2000. This expansion offers unparalleled flexibility in organizing and managing your digital properties, making it easier to track and analyze data across multiple websites and apps. This increase eliminates the need for users to request additional properties from Google support, streamlining the setup process for large organizations and digital marketing agencies. More properties mean more detailed and granular insights, which can be crucial for businesses with multiple domains or complex marketing strategies.
New Sub-Property Limits
GA4 has introduced a new cap on the number of sub-properties you can have under a single property. The new limit is set at 400 sub-properties. While this may be sufficient for many users, those requiring more can request an increase from Google support. However, these requests will be rigorously evaluated and approved on a case-by-case basis, ensuring that the additional sub-properties are necessary and justified. This change helps maintain a structured and organized analytics setup, preventing the potential chaos of having an unmanageable number of sub-properties. It also encourages users to be more strategic about their analytics configuration, focusing on the most critical data points.
Understanding these updates in GA4 is crucial for optimizing your analytics setup. Conducting a GA4 audit and participating in GA4 training are essential steps to fully leverage these new capabilities. For further updates and insights on GA4, visit our blog posts.